The Blue Nile Advantage

At Blue Nile, our philosophy is simple: Offer high-quality diamonds and fine jewellery at outstanding prices. When you visit our Web site, you'll find extraordinary jewellery, useful guidance, and easy-to-understand jewellery education to help you find the jewellery that's perfect for your occasion.

Since its founding in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds. We offer thousands of certified diamonds which can be used to create diamond engagement rings, earrings, and pendants. Every loose diamond sold by Blue Nile has been analyzed and graded by either the Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL).

Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favourite online jeweller every year since 2000, and Money Magazine listed our price, service, and education as reasons they rated us a "Best Deal."

Kiplinger's called us "the best" online jeweler, while The Wall Street Journal described how "You can search thousands of diamonds by cut, colour, clarity, carat, weight, and price..., " and The New York Times wrote how Blue Nile is revolutionizing the jewellery shopping process.

From packaging and shipping to appraisals and the gift card, Blue Nile simplifies the process. We take care of the details through the whole process, including:

FedEx® Shipping on all purchases
30-day returns
Free packaging and gift card
Grading reports for all certified diamonds
Professional appraisals for diamond and gemstone jewellery $1000 and over

Blue Nile offers extraordinary customer service. You'll find our phone number, 888-565-7609, on every page of the Blue Nile Web site and your call will be answered quickly by one of our knowledgeable Diamond & Jewellery Consultants. If you'd rather e-mail us, send inquiries to serviceca@bluenile.ca.